 | | | | | History | | 1986-1990
- Colorific began as a small division of the Alexander Group in Melbourne, Australia in 1986. The company developed and marketed a unique range of children’s craft to the toy and craft industries, and school suppliers.
- In 1990, Wayne Brander and Peter Levi acquired Colorific. Each partner had a background in successful retailing, and both were founding directors of Australia’s second largest toy buying group, Toy Kingdom.
1991-1995
- In the first full year of trading, the business more than trebled. Dramatic growth continued over the years.
- Colorific became an established name in the toy industry due to innovative marketing, excellent customer service and an increasing product range.
- In 1992, Colorific expanded into New Zealand.
1996-2000
- Colorific moved into its first purpose-built warehouse/office complex in Springvale in 1996.
- Sales continued to grow significantly.
- In 1999, Colorific featured in a multimillion-dollar TV, press and billboard campaign nationally to promote the Commonwealth Bank.
2001-2005
- In 2001, Colorific purchased Glow Zone – the leading marketer of glow in the dark toys in Australia and New Zealand. The range was redeveloped in-house, and relaunched in 2002.
- Also in 2001, our first International Business Manager is appointed to grow Colorific’s international business.
- Wayne Brander retired and Peter Levi gained full ownership of Colorific in 2003.
- In 2004, Colorific moved into its second purpose built, modern and exciting headquarters in Clayton!
- ScrapAttack was the number one selling Arts & Craft Kit for 2005!
- Also in 2005, Colorific appointed its first dedicated Educational Resources Category Manager to grow the school supply business.
- Funrise, a top 20 US Toy Marketer in 2005, agreed to take on Colorific as its sole craft range, aiding in broadening the Colorific brand to more and more countries!
- Ending 2005 on a high, the Melbourne Business Awards voted Colorific the 2005 Business of the Year!
2006 – Current
- Starting 2006 well, Colorific bought home the ATA Australian Development Award for their new construction product, LUGZ.
- May 2006 saw Colorific recognised as the leading supplier in Children’s Craft by receiving the First Generation – Family Business of the Year award in Victoria.
| | | | | |
|
